Brand Identity I Fundraising Materials
My work for a local non-profit organization, dedicated to supporting families and children facing a cancer diagnosis, focused on developing a cohesive brand identity and compelling fundraising materials to enhance outreach and engagement.

I conducted research to identify key emotional themes such as compassion, family, comfort, and community, which informed the creation of a distinct logo featuring a heart intertwined with whimsical elements, along with a colorful and vibrant palette and friendly typography that reflect the organization’s mission. I also designed engaging materials, including informational flyers for upcoming fundraising events. The revitalized branding successfully fostered a stronger sense of community and trust, exemplifying how thoughtful design can convey a brand’s story and connect emotionally with its audience.

Local Non-Profit