Results

• Successfully launched the KAD Creative brand with a cohesive visual system and clear service positioning.
• Built alignment across leadership, creative teams, and developers through structured project management.
• Delivered a digital presence (social + web) that showcased the agency’s personality and helped attract early interest and internal adoption.
• Established a scalable foundation for future content, campaigns, and service expansion.

Overview

This design agency was developed to support internal brands and external clients with fresh, strategic, and impactful design solutions. I led the end-to-end brand creation, collaborating closely with leadership and external partners to define the agency’s identity, services, voice, and visual system.

From early conceptual exploration to final brand activation, I managed weekly cross-functional meetings, guided creative decision-making, and ensured that the emerging brand was cohesive, expressive, and aligned with business goals.

The Challenge

• Build a new creative agency brand from scratch, including mission, positioning, and offerings.
• Align multiple internal stakeholders on services, tone, values, and long-term vision.
• Translate abstract brainstorms into a distinct, memorable visual identity.
• Deliver the creative foundation and marketing assets needed to launch the agency, including social templates and a full website.
• Coordinate the design-to-development pipeline with an external web developer.

1. Discovery, Strategy & Alignment

Facilitated weekly working sessions with leadership and the creative team to:
• Define the agency’s services and capabilities
• Establish brand values, personality, and target audiences
• Clarify tone of voice, positioning, and messaging pillars
• Conducted competitive and industry research to identify whitespace and opportunities for differentiation.
• Translated early brainstorming into a strategic brand foundation, ensuring all stakeholders had a shared vision.

2. Creative Direction & Visual Identity Development

• Led concept generation for logo, color palette, typography, and icons.
• Designed a brand identity that was bright, energetic, and fun—yet polished and professional, reflecting the agency’s Texas roots and optimistic spirit.
Core visual themes included:
• Vibrant yellows and sun-inspired hues
• Lemon motifs symbolizing freshness and creativity
• Iconography inspired by Texas charm and authenticity
• Oversaw creative reviews, guided feedback discussions, and managed approvals to keep the project moving efficiently.

3. Project Management & Cross-Functional Collaboration

• Coordinated timelines and deliverables across leadership, in-house creatives, marketing, and an external web developer.
• Managed workflow from brand guidelines to social media assets and website UI designs.
• Provided clear design documentation and development-ready files for seamless execution.
• Ensured the final website reflected the brand’s energy, clarity, and customer-friendly approach.

Approach & Leadership

Solution

The final brand identity for KAD Creative captured an upbeat, modern personality rooted in Texas warmth and creativity. The design system combined lemon imagery, bright yellow tones, and playful visual elements with professional typography and clean layouts—striking the ideal balance between fun and trustworthy.

Key components included:

• A bold, lively logo full of color and movement
• A sunny, lemon-forward color palette
• Custom iconography reflecting creativity, roots, and optimism
• Social media templates with high visual impact
• A website with clear services, intuitive flow, and on-brand visual energy