Results / Outcomes

• Contributed to the successful launch of the KAD Creative brand with a cohesive visual system and clear service positioning
• Collaborated with leadership, creative teams, and developers to deliver seamless design execution across projects
• Designed and implemented a digital presence (social + web) that showcased the agency’s personality and attracted early interest and adoption
• Established a scalable visual foundation for future content, campaigns, and service expansion

Overview

This design agency was developed to support internal brands and external clients with fresh, strategic, and impactful design solutions. I contributed to the end-to-end brand creation, collaborating closely with leadership and external partners to define the agency’s identity, services, voice, and visual system.

From early conceptual exploration to final brand activation, I designed and executed key visual elements, participated in cross-functional meetings, and ensured the emerging brand was cohesive, expressive, and aligned with business goals.

The Challenge

• Develop a new creative agency brand from scratch, including mission, positioning, and offerings.
• Collaborate with internal teams to define services, tone, values, and long-term vision.
• Translate brainstorming sessions and abstract concepts into a distinct, memorable visual identity.
• Design the creative foundation and marketing assets to support the agency launch, including social media templates and website visuals.
• Work closely with an external web developer to implement design assets and ensure a seamless design-to-development handoff.

1. Discovery, Strategy & Alignment

Worked closely with leadership and the creative team to:
• Contribute to defining the agency’s services and capabilities
• Support the development of brand values, personality, and target audiences
• Assist in clarifying tone of voice, positioning, and messaging pillars
• Conduct competitive and industry research to identify whitespace and opportunities for differentiation
• Translate early brainstorming sessions into a strategic brand foundation through hands-on design and visual exploration

2. Visual Identity Development

• Developed concepts for logo, color palette, typography, and icons
• Designed a brand identity that was bright, energetic, and fun—yet polished and professional, reflecting the agency’s Texas roots and optimistic spirit

Core visual themes included:
• Vibrant yellows and sun-inspired hues
• Lemon motifs symbolizing freshness and creativity
• Iconography inspired by Texas charm and authenticity
• Worked with stakeholders to refine and finalize design assets

3. Cross-Functional Collaboration & Workflow

• Worked closely with leadership, in-house creatives, marketing, and an external web developer to deliver cohesive design assets
• Supported workflow from brand guidelines to social media templates and website UI designs
• Prepared clear design documentation and development-ready files to ensure smooth implementation
• Contributed to the final website, helping it reflect the brand’s energy, clarity, and customer-focused approach

Design Approach & Process

Solution

The final KAD Creative brand captured an upbeat, modern personality rooted in Texas warmth and creativity. The design system combined lemon imagery, bright yellow tones, and playful visual elements with professional typography and clean layouts, striking the ideal balance between fun and trustworthy.

Key components included:

• A bold, lively logo full of color and movement
• A sunny, lemon-forward color palette
• Custom iconography reflecting creativity, roots, and optimism
• Social media templates with high visual impact
• A website with clear services, intuitive flow, and on-brand visual energy