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Leading-Edge Dental Practice

Brand Identity I Marketing Collateral I Website Design 

Nestled in the serene valley of Carmel, California, this hometown dental practice sought a brand identity that reflected its heart for community and care. The founding dentist envisioned a practice where patients feel at ease, surrounded by comfort, nature, and trust.

Drawing inspiration from Carmel’s lush trees, flowing river, and coastal charm, I created a brand that feels both peaceful and sophisticated. The identity blends soft greens and natural neutrals to symbolize health, balance, and comfort. The typography is modern yet approachable, with a subtle play on the letter C to echo the gentle flow of the river.

From logo and business cards to newspaper ads and a calming website design, every detail was crafted to reflect the practice’s mission: to care for people with compassion in an environment infused with hometown comfort.