Brand Identity
The owner of this home staging and design business came to me seeking a refreshed brand identity that reflected her evolving style and vision. She wanted to elevate her brand to attract a higher-end market while keeping a sense of warmth and approachability that her clients appreciate.
With her goals in mind, I created a brand identity that feels sophisticated yet inviting. The typography is classic and echoes the gentle curves and shapes seen in today’s interior design. It’s current but still timeless.
The color palette of rich greens and soft neutrals conveys a connection to nature and balance. Each element of the brand, from the logo to the supporting materials, was designed to represent elevated comfort and effortless style.