Brand Identity I Marketing Collateral I Website Design
For this dental practice, I developed a cohesive brand identity, marketing collateral, and website design that reflect the clinic's warm yet chic, patient-centered approach to dental care. The brand identity features a calming and classic color palette of soft blues and neutrals, along with rich navy and gold, paired with a clean, approachable logo to evoke trust and professionalism. Marketing collateral, including business cards, appointment reminders, and letterheads, was designed to coordinate with the identity, creating a strong, cohesive brand that resonates with current and potential patients. The website focuses on user-friendly navigation, sleek design, and mobile responsiveness, offering easy access to services, appointment booking, and patient resources. Together, these elements create a unified, inviting brand presence that reinforces ACD's commitment to high-quality, personalized care.